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Cricket Fans, Predict & Win Big with South Asian Central!

Are you ready for the Champions Trophy 2025? South Asian Central is bringing cricket fans an exciting opportunity to win fantastic prizes

South Asian Central Celebrates the Spirit of Giving with Sephora Gift Card Giveaway

As the holiday season unfolds, South Asian Central invites everyone to pause amid the chaos of shopping, decorating, and endless to-do lists to remember what truly matters—the spirit of giving and bringing smiles to those who deserve it most.

Why Do We Pick Eggs on Easter?

Easter is a time of renewal, celebration, and tradition. Among the most beloved customs is the picking and decorating of Easter eggs.

Celebrating the Taste of the Middle East in the Greater Toronto Area

Every year, the Greater Toronto Area becomes a vibrant hub for cultural celebration with the Taste of the Middle East festival.

This Valentine’s Day, Cook Your Way to Their Heart!

They say the route to a person’s heart is through their stomach, and what better time to test that theory than Valentine’s Day?

Embracing eCommerce-How South Asians Are Revolutionizing Online Shopping

The rise of eCommerce has transformed the way people shop, bringing convenience, accessibility, and endless possibilities to consumers worldwide. In recent years, South Asians have embraced eCommerce platforms, contributing to the rapid growth of online shopping

Unveiling the Unforgettable South Asian Events in the USA for Summer 2023

The vibrant and diverse South Asian community in the United States brings an array of captivating events that showcase the rich cultural heritage of the region.

Exploring the Delectable Delights of South Asian Cuisine

South Asian cuisine is renowned for its rich flavors, vibrant colors, and diverse culinary traditions. With its roots deeply embedded in a multitude of cultures, this region offers a treasure trove of gastronomic experiences.

Brown, Desi, South Asian: Diaspora reflects on the terms that represent, erase them

Over the last several decades, the diaspora of the Indian subcontinent has been labeled, relabeled and lumped together too many times to count. Indian and Pakistani immigrants were known as “Black” in 1980’s United Kingdom. The U.S. census classified them as “white” in 1970, and a host of transnational solidarity movements have cycled them through lengthy acronyms and broad umbrella terms.

Shop Your Favorite South Asian Brands Online – Over 60 Top Brands Available Now at South Asian Central

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