At Britannia, we believe that there is a wacky side to everyone - sometimes hidden, at other times overt. And this is what we celebrate with our brands 5050, Maska Chaska, Time Pass & Top. With products which can well be called differentiated, in the world of sweet biscuits, these brands have carved out a special place in the minds of consumers.
50 50 SWEET & SALTY
What happens when you mix two completely opposite flavors together? You get the lip-smacking and iconic Britannia 5050 Sweet & Salty biscuit – a biscuit that is deliciously sweet and scrumptiously salty. Launched in 1993, 5050's dual flavored appeal soon made it a household name.
Wheat Flour (Gluten) | Vegetable Fat (Palm) & Palm Olein Oil,Sugar (19%) | Raising Agents (Sodium Bicarbonate,Acid Calcium Phosphate & Ammonium Bicarbonate),Invert Sugar | Salt(1%),Yeast | Artificial Flavourings (Butter | Vanilla & Milk) | Acidity Regulators (Lactic Acid & Citric Acid) | Flour Treatment Agents (Sodium Metabisulphite (Sulphite)) | Fungal Alpha Amylase & Bacterial Protease).