Bru is India’s No. 1 instant coffee brand. Launched in 1968, Bru is India’s first Coffee-Chicory based instant coffee. It has remained India’s beloved & trusted coffee brand since then. With over 50+ years’ of experience in the world of coffee, Bru strives to bring the best coffee experiences to our consumers. We understand that great coffee starts at the source, which is why we source the finest coffee from South Indian plantations.